Senior Staff

Our Senior Staff are talented business leaders with decades of experience in B2B and B2B B2C companies. As individuals, they contribute deep domain knowledge from a multitude of industries and an understanding of data acquisition and analytics used to provide advice and coaching.


Pamela J. Roach, CEO


Strategy development and execution, market-driven positioning, business model design

Pamela RoachPamela is an experienced consultant, business executive, and corporate trainer who has used quantitative marketing as the core competency for her career.

Pam leads teams to define the demand for new and existing products and their positioning across sectors as varied as technology, education, specialty chemicals and advertising. Among her engagements, she has designed and generated predictive models to establish the price, product definition, and positioning options in competitive environments for both product and service offerings. Pam has used net promoter scores and concept tests to identify new offerings to move the needle on customer loyalty. She regularly delivers market specific supply-demand simulators for “what if” scenario planning to model market reaction to new offerings, and generates master assignment segmentation models to be applied to other client businesses.

She is also an adjunct professor at NYU School of Professional Studies, where she teaches in the Integrated Marketing Department. Pam has been a guest speaker at Rutgers Business School and Rowan University, and has taught a series of workshops for a Marketing Certificate Program at Kent State University Center for Corporate and Professional Development. She is Six Sigma certified and a member of the American Marketing Association Executive Circle.

Prior to founding Braekthrough Marketing Technology, Pam was responsible for marketing support of global revenue to 15 industries at AlliedSignal/Honeywell. She has led marketing, customer service and e-business functions; designed, built, and managed global marketing organizations; built brand equity & refined brand strategies; developed and implemented communication strategies. She led the team that delivered the first and only polymer patent to a mature business winning a corporate prize. Her global cross functional product development team won a corporate Six Sigma for Growth competition introducing new products with the business’ highest profitability.

BA, Harvard University
MBA, Columbia University Business School

linkedin_32 Connect with me on LinkedIn
envelope-icon Send me an email


Ronald E. Sullivan, Senior Partner


Innovator, strategist, market researcher, data analyst

Ronald E. Sullivan
Ron is a Senior Partner at Breakthrough Marketing Technology. Previously, Ron served as Director of Corporate Business and Marketing Consulting in the DuPont Company. In that role, he led both the consulting and marketing research organizations. He was the front line of market research for the corporation, leading executive committee initiatives and coordinating work across all the businesses. Some of his key accomplishments include re-establishing communications research capability, developing marketing and selling best practices, and creating marketing competency building blocks such as Managing the Marketing Process, Segmentation and Targeting, Brand Management, Offering Design, Routes to Market, Pricing Strategies, New Product Development, and Strategic Account Management.

Additionally, Ron has experience in the energy sector, life sciences/bio-pharma, apparel industry (from consumers to fiber producers), home furnishings consumer market tests, cookware, and the snack food category (McDonald’s and Eagle Snacks).

Most notably, Ron has personally worked with many business units on innovation, new product development processes, strategy, building new business models, channels and distribution, and pricing optimization. He has significant expertise in study design, data analysis, and market intelligence. Ron has been a long time member of the Marketing Sciences Institute and the Institute for the Study of Business Markets.

BS, Chemical Engineering, Rose Hulman Institute


Connect with me on LinkedIn

envelope-icon Send me an email


Larry E. Glover, Partner


Multicultural subject matter expert, strategist, communication specialist

Larry Glover is a senior executive and business manager with expertise in brand marketing, strategic planning and advertising. He is a former Fortune 100 marketing manager with a proven track record for building businesses and brands. He has also worked as a senior advertising executive and has extensive experience in national, regional, general market, and multicultural consumer marketing.

Larry began his career with the Procter & Gamble Company in product management, where he was involved in the national expansion of major household products. He subsequently joined The Coca-Cola Company Foods Division as a Brand Development Manager and Marketing Manager where he developed and launched the first US introduction of aseptic packaging (Hi-C Drink Box), the most successful new product introduction in the division’s history.

Larry is a past member of The Board of Directors of the American Marketing Association and Chairman and Founder of its Ethnic Marketing Leadership Council. He has also been an executive advisor of the National Association of Market Developers. Mr. Glover was elected in 2004 as one of America’s Outstanding Professionals.

BA, Business Management, Hampton University
MBA, University of Southern California


Leon Fraser

Leon FraserLeon excels in both strategy and execution in B2B and B2C environments. He has expertise in and a passion for services industries that produce or deliver content, such as publishing, higher education, and telecommunications.

In his work as an assistant professor at Rutgers University, he’s taught MBA and Undergraduate students to become effective business leaders through courses on leadership, management, strategy, and consulting. He co-taught courses on doing business in China and in Southeast Asia.

He has been the recipient of multiple teaching awards, including “Best Professor Award” by Rutgers MBA Flex Students and “Most Knowledgeable Management & Global Business Professor Award” by Undergraduate Students.

BA, Government, Harvard University
MBA, The Wharton School, University of Pennsylvania

Glenn Lang

Glenn LangGlenn Lang’s career is one of successful, creative, and progressive leadership in higher education and senior policy-level government. He has developed innovative programs that increased higher education student and faculty diversity and retention; increased educational opportunities for first-generation, low-income and underrepresented minority students; and addressed new program development, as well as institutional accreditation.

Glenn has senior-level experience in policy formulation, evaluation, strategic planning, partnership building and finding creative solutions in demanding, highly political, results-oriented environments.

In his role as Assistant Secretary of Higher Education in New Jersey, he served as the chief academic affairs officer in the Office of the Secretary of Higher Education and oversaw institutional licensure and exceeding mission reviews, managed relations with regional and federal accreditation bodies that included Middle States. Additionally, Glenn represented the agency on the academic issues and transfer articulation committees of the NJ Presidents’ Council, the Higher Education Student Assistance Authority and the Educational Facilities Authority. When it came to statewide student programs, the scope of his oversight included the Educational Opportunity Fund (EOF), Minority Academic Careers Programs, the NJ State GEAR UP project, and Federal College Access Challenge Grants with annual budgets exceeding $50 million.

BS, Bloomsburg State College
MS, University of Scranton
EdD, Executive Leadership Program, Fordham University

Ashley Woods

Ashley WoodsAshley leverages her knowledge of and experience with web design and social media to design, manage, and update client websites, and to help clients manage the use of social media as a marketing tool. She also helps clients analyze data gathered through social media channels to understand the effects of social media on brand image.

BA, Psychology, Mount Holyoke College

Dr. Antonella Fabri

Antonella is a cultural analyst with a background in social anthropology, linguistics, semiotics, and critical thinking. Her work spans several fields, converging on themes of cultural difference, social dynamics, and behavior. She has been a consultant for over fifteen years and teaches graduate courses on the application of methods and theories of anthropology to provide policy and business solutions.

She has collaborated on a variety of projects on public health and policy with the City of New York. In the private sector, she has worked on projects that connect meaning and behavior to luxury goods, fragrances and cosmetics, food and beverages, health, hospitality, travel, education, and financial services.

Antonella uses ethnographic methodologies to delve into people’s experiences, stories, and emotions, to understand their motivations in their everyday lives and beliefs.

She enjoys teamwork, challenging projects, and the opportunity to offer actionable insights and creative solutions to her clients. Author of peer reviewed articles and speaker at professional conferences, she is fluent in Italian, English, and Spanish.

Dr. Geoffrey Webster

During a professional career of over 25 years, Dr. Webster has held a wide range of executive, managerial, and technical positions in various industries. He is recognized as a results driven leader with strong and visible advocacy for the development and implementation of business, technical, and operating strategies for Operational Excellence. During his career, he has delivered numerous results yielding benefits of optimizing work processes and technology in his areas of expertise. He is also well noted for providing mentoring and coaching for organizations committed to improving operational productivity and effectiveness. Dr. Webster is also PMP and Master Black Belt certified.

PhD, Business Administration, University of Management and Technology
MBA, Portland University
BS, Computer Science, University of Cincinnati

Maureen Ennis

maureen ennis
Maureen is a dynamic change leader with significant accomplishments in business transformation. She leverages a unique blend of competencies spanning strategic planning, human resources, technology and leadership. Working with leaders across different sectors and industries, she uses effective team building strategies to cultivate agile, lean, and collaborative organizations.