CEO

Pamela J. Roach

Strategy development and execution, market-driven positioning, business model design

Pamela is an experienced consultant, business executive, and corporate trainer who has used quantitative marketing as the core competency for her career.

Pam leads teams to define the demand for new and existing products and their positioning across sectors as varied as technology, education, specialty chemicals and advertising. Among her engagements, she has designed and generated predictive models to establish the price, product definition, and positioning options in competitive environments for both product and service offerings. Pam has used net promoter scores and concept tests to identify new offerings to move the needle on customer loyalty. She regularly delivers market specific supply-demand simulators for “what if” scenario planning to model market reaction to new offerings, and generates master assignment segmentation models to be applied to other client businesses.

She is also an adjunct professor at NYU School of Professional Studies, where she teaches in the Integrated Marketing Department. Pam has been a guest speaker at Rutgers Business School and Rowan University, and has taught a series of workshops for a Marketing Certificate Program at Kent State University Center for Corporate and Professional Development. She is Six Sigma certified and a member of the American Marketing Association Executive Circle.

Prior to founding Breakthrough Marketing Technology, Pam was responsible for marketing support of global revenue to 15 industries at AlliedSignal/Honeywell. She has led marketing, customer service and e-business functions; designed, built, and managed global marketing organizations; built brand equity & refined brand strategies; developed and implemented communication strategies. She led the team that delivered the first and only polymer patent to a mature business winning a corporate prize. Her global cross functional product development team won a corporate Six Sigma for Growth competition introducing new products with the business’ highest profitability.

Education
BA, Harvard University
MBA, Columbia University Business School