Posted on Jun 20, 2019 In Case Studies
Our client, a bath linens manufacturer, wanted to test the market's receptivity to a new bath towel they were developing.
Posted on May 09, 2019 In Case Studies
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
Posted on May 07, 2019 In Solutions
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
Posted on Apr 04, 2019 In Breakthrough Briefs
We have talked a lot about value propositions in the past, but what exactly is a value proposition, and how do you build your ...
Posted on Apr 02, 2019 In Solutions
The Breakthrough Toolkit delivers robust marketplace analysis for fact-based business decisions.
Posted on Feb 26, 2019 In Insights
Innovation can be even more powerful with ingredient branding—products that not only add functional value, but their logo on branded products or services adds ...
Posted on Feb 19, 2019 In Insights
Business leaders are beginning to focus more on execution than process. This means taking faster actions with less emphasis on outdated controls. But how ...
Posted on Feb 05, 2019 In Breakthrough Briefs
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering ...
Posted on Dec 11, 2018 In Breakthrough Briefs
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.
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