New York City called on Breakthrough to help them understand how to better support Black entrepreneurs in the city.
We designed a direct-to-consumer quantitative study to test the market’s receptivity to a concept bath towel our client was developing.
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
We have talked a lot about value propositions in the past, but what exactly is a value proposition, and how do you build your own?
The Breakthrough Toolkit delivers robust marketplace analysis for fact-based business decisions.
Innovation can be even more powerful with ingredient branding—products that not only add functional value, but their logo on branded products or services adds its own brand power to the branded product.
Business leaders are beginning to focus more on execution than process. This means taking faster actions with less emphasis on outdated controls. But how do we do that without risking what we have today?
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering characteristics provided to the market.
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.