New York City called on Breakthrough to help them understand how to better support Black entrepreneurs in the city.
Desirable Bath Towels
We designed a direct-to-consumer quantitative study to test the market’s receptivity to a concept bath towel our client was developing.
Using Zip Codes to Understand Potential Customers
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
Connect to Customers Where They Are
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
Building a Value Proposition
We have talked a lot about value propositions in the past, but what exactly is a value proposition, and how do you build your own?
The Breakthrough Toolkit™
The Breakthrough Toolkit delivers robust marketplace analysis for fact-based business decisions.
Power Your Innovation with Ingredient Branding
Innovation can be even more powerful with ingredient branding—products that not only add functional value, but their logo on branded products or services adds its own brand power to the branded product.
Growth: Speed, Agility, & Simplicity
Business leaders are beginning to focus more on execution than process. This means taking faster actions with less emphasis on outdated controls. But how do we do that without risking what we have today?
Blue Ocean Strategy
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering characteristics provided to the market.
Creating Brand Success
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.