Hear what the Content Marketing Manger at Xerox has to say about using VOC analytics to boost Xerox’s revenue 17% in the first year.
A Leap in Multicultural Marketing
A multicultural marketing success story: An award-winning commercial designed to increase diversity in the ranks of the U.S. Marine Corps.
Class: Value Proposition & Positioning
A strong and profitable value proposition creates the link between customer value and customer behavior.