You know you need more diversity if your business is going to become the organization you want to be. We have developed a deep understanding of cultural diversity.
Growth from the Multicultural Majority
Demographics changes have transformed the U.S and revealed a big opportunity. The addressable multicultural market has expanded to include all the minorities who are now the majority.
Hacking Energy Using Human Design Thinking
Public Utilities Fortnightly met with Breakthrough to discuss Breakthrough’s role in the AABE hackathon “Bridging Gaps Through Innovation.”
The Invisible African-American Middle Class
In celebration of their 40th anniversary, Burrell contracted Breakthrough to conduct a study to better define the “invisible” African American middle class.
Take AIM at the Total Market
Our Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural total market.
A Leap in Multicultural Marketing
A multicultural marketing success story: An award-winning commercial designed to increase diversity in the ranks of the U.S. Marine Corps.
Multicultural Positioning
A leading nonprofit sought to increase engagement with scientists of color in order to be more inclusive of a broader range of issues and perspectives.