New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
Rational vs. Emotional Choices – Barriers to Continuity Planning
We asked businesses owners why they wouldn’t design a continuity plan. It’s not always about rational choices. Emotions play a big role in the decision-making process.
Brand Building – A Desire for Urban Wear?
Is there a motivating value proposition for well-designed, branded urban wear with certified Gore-Tex® construction?