Where should businesses focus resources to better serve their existing customers and to find new customers and new markets?
Marketing defines, develops, and delivers the entire business offering to the market. It’s the management process through which goods and services move from concept to the customer or end user.
Demographics changes have transformed the U.S and revealed a big opportunity. The addressable multicultural market has expanded to include all the minorities who are now the majority.
We have talked a lot about value propositions in the past, but what exactly is a value proposition, and how do you build your own?
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering characteristics provided to the market.
Good marketing transforms intentions into actionable results. How is this done?
How do you deal with the onslaught of generics now that your technology/innovation is maturing?
Bring an understanding of the market environment to steer the development, design, communication, & delivery of the entire business offering to the market.
Learn how the Breakthrough Toolkit helped a Fortune 100 company develop a go-to-market strategy to grow their business.