Why aren’t technical people more involved in customer experience activities? Their active involvement in discovering what customers want would help reduce the major causes of new product failures.
What people say is not necessarily what they do. Learn what’s behind your customers’ interest or value for sustainability.
Develop a successful pricing strategy with an understanding of the market and the potential competitive situation for the business.
We conducted a poll to compare attitudes and perceptions of the Pulse nightclub shooting in Orlando between generational cohorts.
Learn about marketing research options that fill the market knowledge gaps that prevent you from making business decisions based on market insights.