Maximize the benefits of a well thought-out and executed marketing plan by integrating the components of marketing to deliver growth.
From Business Intelligence to Market Solutions
We have been working with clients to provide clarity on the differences between business intelligence and other research.
Business Renewal – New Business Development
Businesses whose growth has stalled often ask, “How do we start a new business development initiative?” The answer is new business development.
It’s Hard to Outrun the Future If You Do Not See It Coming
Is your business caught up in today’s market environment? Are you trying to stay ahead by incremental product improvement? There are 4 questions you should be asking about your future growth.
Market Intelligence to Define New Products
To rapidly grow a key business, you need to learn more about the market you are serving. You need market intelligence.
Rational vs. Emotional Choices – Barriers to Continuity Planning
We asked businesses owners why they wouldn’t design a continuity plan. It’s not always about rational choices. Emotions play a big role in the decision-making process.
Drive Toward the End User
Drive end user exploration. An end user-driven business thinks and acts differently than an asset-driven business, with a focus on the target market.
What People Do vs. What People Say
What people say is not necessarily what they do. Learn what’s behind your customers’ interest or value for sustainability.
Workshop: 4 Steps to Pricing to Value
Develop a successful pricing strategy with an understanding of the market and the potential competitive situation for the business.
BIG: Breakthrough Insight Generation
Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future?