Creating the right mindset begins with leadership behavior and that suggests that managers must examine how they lead and not how they manage.
Principles of Leading Market-Driven Innovation
Market-driven innovation is driven by getting everyone on the same page early on, and focusing on the work that needs to be done by everyone.
Leading Market-Driven Innovation for Growth
To many, innovation appears to be the “buzz word” for new product development. But much of their new product development is incremental and really not “innovative.”
Growth – It’s Imperative!
The traditional business hierarchy of business growth needs is actually a barrier to business growth. Businesses should be focusing on revenue growth, business model transformation, and brand.
Drive Toward the End User
Drive end user exploration. An end user-driven business thinks and acts differently than an asset-driven business, with a focus on the target market.
Mindset, Skillset, Toolset – Ingredients for Success
The three ingredients for success in new product development are leadership mindset, organizational skillset, and operational toolset.
A Growth Formula that Works
The barriers to speed, agility, and simplicity have become deeply entrenched and must be destroyed before or while engaging in a new innovation model.
Brand Attributes Perception
A leading global printer manufacturer technology company commissioned Breakthrough Marketing Technology to conduct a brand attributes perception study.
Recharging Stalled Growth
A company’s growth transformation: Our client turned revenue decline into revenue growth, with the help of our Breakthrough tools.