A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
Connect to Customers Where They Are
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
Principles of Leading Market-Driven Innovation
Market-driven innovation is driven by getting everyone on the same page early on, and focusing on the work that needs to be done by everyone.
The Two Faces of Market Data Collection
By combining qualitative and quantitative data, you gain human factor insights by bridging traditional market data information sources.