Upstream innovations depend on the downstream market for adoption of their innovation. But often, businesses shield upstream innovations from potential adopters.
Embrace the Future
Nobody could have anticipated what is happening in these times of fear and anxiety. On the bright side, however, these times might also give us the opportunity to reset and innovate.
The Small Business Conundrum: Ongoing Innovation
Innovating is the hardest of the 5 critical drivers of business success, but it’s also the most crucial. Your business will not continue to grow without innovation.
Market-Driven Innovation: The Small Business Conundrum
Only half of small businesses survive more than five years, and further decays continue over time. The reasons are similar to those that cause mid-level and large firms to stagnate. But the small business has one advantage.
A Market Orientation Mindset
Market-driven innovation success requires a market orientation mindset and must address the demand drivers in the value-adding chain.
Using Zip Codes to Understand Potential Customers
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
Power Your Innovation with Ingredient Branding
Innovation can be even more powerful with ingredient branding—products that not only add functional value, but their logo on branded products or services adds its own brand power to the branded product.
The Business Case for Innovation
You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is a clear road to success.
If You Don’t Want to Stagnate, You Need to Innovate
It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept to commercialization is fraught with risks.
Hacking Energy Using Human Design Thinking
Public Utilities Fortnightly met with Breakthrough to discuss Breakthrough’s role in the AABE hackathon “Bridging Gaps Through Innovation.”