B2C companies focus more on content marketing, while B2B companies focus more on product or direct customer marketing. Should B2B companies adopt a B2B2C mindset?
Capitalize On Your Ingredient Brand
Managing an ingredient brand is not easy. In order for an ingredient brand to be successful, you need to capitalize on it.
The Small Business Conundrum: Fact-Based Decisions
Business owners often misread or ignore the causal factors that were the basis for their early success. From the very beginning of sales, owners must determine those few decision factors that will define success.
Power Your Innovation with Ingredient Branding
Innovation can be even more powerful with ingredient branding—products that not only add functional value, but their logo on branded products or services adds its own brand power to the branded product.