Managing an ingredient brand is not easy. In order for an ingredient brand to be successful, you need to capitalize on it.
Business owners often misread or ignore the causal factors that were the basis for their early success. From the very beginning of sales, owners must determine those few decision factors that will define success.
Innovation can be even more powerful with ingredient branding—products that not only add functional value, but their logo on branded products or services adds its own brand power to the branded product.