This case study describes use of qualitative and quantitative research to better understand what prevents women from purchasing for themselves more often.
Operationalize pricing: Identify the optimum price for your products today. Manage pricing policy for the long-term health of your business.
Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to address some of the challenges their customers face.
A leading global printer manufacturer technology company commissioned Breakthrough Marketing Technology to conduct a brand attributes perception study.
With Rapid Market Assessment, we helped a client determine the best market opportunities.
Learn how we used hybrid VOC to assess the value of an innovative new product for a client.
A multicultural marketing success story: An award-winning commercial designed to increase diversity in the ranks of the U.S. Marine Corps.
A leading nonprofit sought to increase engagement with scientists of color in order to be more inclusive of a broader range of issues and perspectives.
How does one determine the value the market has for a new product and the requirements necessary to establish market demand?