If you write the history of what you did to get to the post pandemic future, there are many things you cannot be certain of today. You can be certain that that future will NOT be like the past.
During this COVID-19 crisis, it’s critical that you develop a clear plan to communicate with your existing customers and those customers you are cultivating
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
There are three aspects of the opportunity assessment—market, technical, and product. Each aspect requires tools to assess your market.
You know you need more diversity if your business is going to become the organization you want to be. We have developed a deep understanding of cultural diversity.
Demographics changes have transformed the U.S and revealed a big opportunity. The addressable multicultural market has expanded to include all the minorities who are now the majority.
The Breakthrough Toolkit delivers robust marketplace analysis for fact-based business decisions.
You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is a clear road to success.
It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept to commercialization is fraught with risks.
To rapidly grow a key business, you need to learn more about the market you are serving. You need market intelligence.