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Solutions Posted on May 07, 2019 In Solutions Connect to Customers Where They Are New product launch best practice dictates that you collect market intelligence about the customers you want to serve. by Pamela Roach, CEO
Solutions Posted on Apr 30, 2019 In Solutions Opportunity Assessment There are three aspects of the opportunity assessment—market, technical, and product. Each aspect requires tools to assess your market. by Breakthrough Marketing Technology
Solutions Posted on Apr 11, 2019 In Solutions Seeking Greater Diversity You know you need more diversity if your business is going to become the organization you want to be. We have developed a deep ... by Pamela Roach, CEO
Solutions Posted on Apr 09, 2019 In Solutions Growth from the Multicultural Majority Demographics changes have transformed the U.S and revealed a big opportunity. The addressable multicultural market has expanded to include all the minorities who are ... by Pamela Roach, CEO
Solutions Posted on Apr 02, 2019 In Solutions The Breakthrough Toolkit™ The Breakthrough Toolkit delivers robust marketplace analysis for fact-based business decisions. by Breakthrough Marketing Technology
Solutions Posted on Feb 12, 2019 In Solutions The Business Case for Innovation You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is ... by Pamela Roach, CEO
Solutions Posted on Jan 28, 2019 In Solutions If You Don’t Want to Stagnate, You Need to Innovate It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept ... by Breakthrough Marketing Technology
Solutions Posted on Dec 03, 2018 In Solutions Market Intelligence to Define New Products To rapidly grow a key business, you need to learn more about the market you are serving. You need market intelligence. by Breakthrough Marketing Technology
Solutions Posted on Nov 26, 2018 In Solutions Good Marketing & Innovation Good marketing transforms intentions into actionable results. How is this done? by Breakthrough Marketing Technology