Eliminating risk entirely is impossible. However, you can minimize risk by carefully evaluating the market drivers that introduce uncertainty into your assessment of an opportunity for marketplace success.
Your Future History
If you write the history of what you did to get to the post pandemic future, there are many things you cannot be certain of today. You can be certain that that future will NOT be like the past.
Intelligent Decisions Today for Control Tomorrow
During this COVID-19 crisis, it’s critical that you develop a clear plan to communicate with your existing customers and those customers you are cultivating
Connect to Customers Where They Are
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
Opportunity Assessment
There are three aspects of the opportunity assessment—market, technical, and product. Each aspect requires tools to assess your market.
Seeking Greater Diversity
You know you need more diversity if your business is going to become the organization you want to be. We have developed a deep understanding of cultural diversity.
Growth from the Multicultural Majority
Demographics changes have transformed the U.S and revealed a big opportunity. The addressable multicultural market has expanded to include all the minorities who are now the majority.
The Breakthrough Toolkit™
The Breakthrough Toolkit delivers robust marketplace analysis for fact-based business decisions.
The Business Case for Innovation
You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is a clear road to success.
If You Don’t Want to Stagnate, You Need to Innovate
It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept to commercialization is fraught with risks.