Some firms are hunkering down to wait out the upcoming recession. Others are making use of the waiting time by fine-tuning their organization. However, it could be a good time to drive your future innovations.
Upstream innovations depend on the downstream market for adoption of their innovation. But often, businesses shield upstream innovations from potential adopters.
Is your business stagnant or even declining, yet you struggle to find a solution? There are five big reasons for business growth decay.
Social changes happen slowly; it has to happen to many individuals. Individual change, however, can happen more quickly—with the right motivation. Since each individual is different, social change requires lots of different motivations—inputs from influences or influencers with whom different individuals connect.
B2C companies focus more on content marketing, while B2B companies focus more on product or direct customer marketing. Should B2B companies adopt a B2B2C mindset?
What are you most uncertain about when you go to market? How do you deal with these uncertainties?
Maximize the benefits of a well thought-out and executed marketing plan by integrating the components of marketing to deliver growth.
Continuous intelligence is an implemented solution that continuously streams key information in an ongoing real-time fashion.
Artificial Intelligence-driven Business Intelligence is the practice of using machine algorithms to identify trends and insights in massive piles of data to make faster, competitive, value-added decisions in real time.
We have been working with clients to provide clarity on the differences between business intelligence and other research.