Upstream innovations depend on the downstream market for adoption of their innovation. But often, businesses shield upstream innovations from potential adopters.
5 Big Reasons for Business Growth Decay
Is your business stagnant or even declining, yet you struggle to find a solution? There are five big reasons for business growth decay.
How to Make Change, Slowly
Social changes happen slowly; it has to happen to many individuals. Individual change, however, can happen more quickly—with the right motivation. Since each individual is different, social change requires lots of different motivations—inputs from influences or influencers with whom different individuals connect.
Should B2B Companies Think More About B2B2C to Rekindle Growth?
B2C companies focus more on content marketing, while B2B companies focus more on product or direct customer marketing. Should B2B companies adopt a B2B2C mindset?
What Are You Most Uncertain About When You Go to Market?
What are you most uncertain about when you go to market? How do you deal with these uncertainties?
Does Your Marketing Deliver Growth?
Maximize the benefits of a well thought-out and executed marketing plan by integrating the components of marketing.
Continuous Intelligence
Continuous intelligence is an implemented solution that continuously streams key information in an ongoing real-time fashion.
Business Intelligence, Driven by Artificial Intelligence
Artificial Intelligence-driven Business Intelligence is the practice of using machine algorithms to identify trends and insights in massive piles of data to make faster, competitive, value-added decisions in real time.
From Business Intelligence to Market Solutions
We have been working with clients to provide clarity on the differences between business intelligence and other research.
The Small Business Conundrum: Simplifying Work Processes
How does the small business simplify work processes without the advantages of a larger business?