A leading global printer manufacturer technology company commissioned Breakthrough Marketing Technology to conduct a brand attributes perception study.
Rapid Market Assessment At Work
With Rapid Market Assessment, we helped a client determine the best market opportunities.
Hybrid VOC for New Product Innovations
Learn how we used hybrid VOC to assess the value of an innovative new product for a client.
A Leap in Multicultural Marketing
A multicultural marketing success story: An award-winning commercial designed to increase diversity in the ranks of the U.S. Marine Corps.
Recharging Stalled Growth
A company’s growth transformation: Our client turned revenue decline into revenue growth, with the help of our Breakthrough tools.
Integration of Education, Technology & Marketing
We created a mobile app to advance aspects of a university’s mission to increase the intimacy of its relationships with alumni, faculty and students.
Value Proposition in a Box
Learn how the Breakthrough Toolkit helped a Fortune 100 company develop a go-to-market strategy to grow their business.
Multicultural Positioning
A leading nonprofit sought to increase engagement with scientists of color in order to be more inclusive of a broader range of issues and perspectives.
Building the Business Case for a New Product Launch
How does one determine the value the market has for a new product and the requirements necessary to establish market demand?