DraftFCB, the agency of record, believed that there was an emotional truth about Chips Ahoy! that distinguished it from other brands.
Consumers’ Purchase Journey
This case study describes use of qualitative and quantitative research to better understand what prevents women from purchasing for themselves more often.
A Desire for Performance Urban Wear—Does It Exist?
Is there a motivating value proposition for well-designed, branded urban wear with certified Gore-Tex® construction?
Marketing & Technical in a Three-Legged Race
Why aren’t technical people more involved in customer experience activities? Their active involvement in discovering what customers want would help reduce the major causes of new product failures.
The Invisible African-American Middle Class
In celebration of their 40th anniversary, Burrell contracted Breakthrough to conduct a study to better define the “invisible” African American middle class.
Any Business Can Add Value and Grow
Why do many businesses fail to achieve their goal of bringing new solutions to the marketplace or providing high quality products that are both cost effective and supply chain efficient?
BIG: Breakthrough Insight Generation
Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future?
The Shooting in Orlando – Why It Matters
We conducted a poll to compare attitudes and perceptions of the Pulse nightclub shooting in Orlando between generational cohorts.
Signals of Perceived Value
Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to address some of the challenges their customers face.
Using VOC to Increase Revenue
Hear what the Content Marketing Manger at Xerox has to say about using VOC analytics to boost Xerox’s revenue 17% in the first year.