Really Simple Decision-Making

Everybody is talking Market Analytics today as if it is a new invention – the “Daughter of Big Data.” To us, Market Analytics is simply what we do and have been doing for years, versus traditional market research. It makes your decisions easier, faster, and better. We define Market Analytics as actionable business insights. It […]

Be Intelligent About Market Intelligence

A Disciplined Approach to Marketing Fact-based market intelligence can provide a more disciplined approach to doing the work of marketing. This approach more effectively incorporates solid decision-making and the use of tools designed specifically for marketers to process information. These tools include Opportunity Analyzer: Enables quality decisions as to what markets to pursue Rapid Market […]

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