We have talked a lot about value propositions in the past, but what exactly is a value proposition, and how do you build your own?
Targeted Market Commercialization Plan
Targeted Market Commercialization Planning readies the organization to implement, by engaging the work that must be completed for effective commercialization.
Seek the Best Price
The expected goal of pricing policy is to maximize long-term earnings. But how do you determine the best price? What is the core issue?
Power Your Innovation with Ingredient Branding
Innovation can be even more powerful with ingredient branding—products that not only add functional value, but their logo on branded products or services adds its own brand power to the branded product.
Growth: Speed, Agility, & Simplicity
Business leaders are beginning to focus more on execution than process. This means taking faster actions with less emphasis on outdated controls. But how do we do that without risking what we have today?
Defining Demand Drivers
Successful commercialization of a new innovation requires a good understanding of the demand drivers for change.
A Leading Market-Driven Innovation Mindset
Creating the right mindset begins with leadership behavior and that suggests that managers must examine how they lead and not how they manage.
Principles of Leading Market-Driven Innovation
Market-driven innovation is driven by getting everyone on the same page early on, and focusing on the work that needs to be done by everyone.
Leading Market-Driven Innovation for Growth
To many, innovation appears to be the “buzz word” for new product development. But much of their new product development is incremental and really not “innovative.”
The Threat of Business Growth Decay
Is your business not growing and actually heading for decline? There are five big reasons your business may find its growth decaying.