Innovation can be even more powerful with ingredient branding—products that not only add functional value, but their logo on branded products or services adds its own brand power to the branded product.
Growth: Speed, Agility, & Simplicity
Business leaders are beginning to focus more on execution than process. This means taking faster actions with less emphasis on outdated controls. But how do we do that without risking what we have today?
Defining Demand Drivers
Successful commercialization of a new innovation requires a good understanding of the demand drivers for change.
A Leading Market-Driven Innovation Mindset
Creating the right mindset begins with leadership behavior and that suggests that managers must examine how they lead and not how they manage.
Principles of Leading Market-Driven Innovation
Market-driven innovation is driven by getting everyone on the same page early on, and focusing on the work that needs to be done by everyone.
Leading Market-Driven Innovation for Growth
To many, innovation appears to be the “buzz word” for new product development. But much of their new product development is incremental and really not “innovative.”
The Threat of Business Growth Decay
Is your business not growing and actually heading for decline? There are five big reasons your business may find its growth decaying.
Marketing & Technical in a Three-Legged Race
Why aren’t technical people more involved in customer experience activities? Their active involvement in discovering what customers want would help reduce the major causes of new product failures.
How Sharp Is Your Toolset?
In all cases, a powerful decision support toolset is the solid footing required for strategic and tactical marketplace decisions based on fact.
How Any Business Can Add Value and Grow
Businesses sometimes become increasingly stuck as they attempt to reverse their declining growth. The question is, Why are they failing to get beyond where they are today?