We designed a direct-to-consumer quantitative study to test the market’s receptivity to a concept bath towel our client was developing.
Only half of small businesses survive more than five years, and further decays continue over time. The reasons are similar to those that cause mid-level and large firms to stagnate. But the small business has one advantage.
Market-driven innovation success requires a market orientation mindset and must address the demand drivers in the value-adding chain.
When the market is new and the products are new, you end up with radical new ventures and/or new technologies, but new product development needs to be driven by facts from the customers.
Where should businesses focus resources to better serve their existing customers and to find new customers and new markets?
What are the disciplines of business models? What rules should govern market leaders’ actions? What are the key elements of business model development?
We have talked a lot about value propositions in the past, but what exactly is a value proposition, and how do you build your own?
Targeted Market Commercialization Planning readies the organization to implement, by engaging the work that must be completed for effective commercialization.
The expected goal of pricing policy is to maximize long-term earnings. But how do you determine the best price? What is the core issue?
Innovation can be even more powerful with ingredient branding—products that not only add functional value, but their logo on branded products or services adds its own brand power to the branded product.