Learn about marketing research options that fill the market knowledge gaps that prevent you from making business decisions based on market insights.
Class: Value Proposition & Positioning
A strong and profitable value proposition creates the link between customer value and customer behavior.
Business Development & Innovation Certificate Program
The key to business development is the right mindset, skillset and toolset. These Kent State University sessions address all three.
Brand Action Model – BAM
The Brand Action Model is a sociological construct that provides a unique perspective on consumer relationships to brands.
Are You Asking Yourself, “Why Can’t We Grow Our Business?”
Businesses cannot separate the three drivers of growth—Leadership Mindset, Organizational Skillset, and Operational Toolset.
Class: Value-Based Pricing
Operationalize the value-based pricing concept into the thinking and behavior of your entire marketing and selling organization.
Growth or Stagnation – Innovation is the Answer
To be successful, a comprehensive, well-defined, continuous process is needed. Its starting point is an innovation or new product defined.