DraftFCB, the agency of record, believed that there was an emotional truth about Chips Ahoy! that distinguished it from other brands.
Consumers’ Purchase Journey
This case study describes use of qualitative and quantitative research to better understand what prevents women from purchasing for themselves more often.
A Desire for Performance Urban Wear—Does It Exist?
Is there a motivating value proposition for well-designed, branded urban wear with certified Gore-Tex® construction?
The Invisible African-American Middle Class
In celebration of their 40th anniversary, Burrell contracted Breakthrough to conduct a study to better define the “invisible” African American middle class.
Using VOC to Increase Revenue
Hear what the Content Marketing Manger at Xerox has to say about using VOC analytics to boost Xerox’s revenue 17% in the first year.
Really Simple Decision-Making
To us, Market Analytics is simply what we do and have been doing for years. It makes your decisions easier, faster, and better.
Must Grow My Business
Recharge your business growth. We can identify the real barriers to revenue growth and how to get past them.
Take AIM at the Total Market
Our Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural total market.
The Innovation Process & New Offering Generation Workshop
This Kent State University class provides an overview of the Innovation Process to develop new products and services.
Workshop: Segmentation
Segmentation can enable you to identify and focus your resources on the customer groups who each have different values for your offering.