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Strategic Steps for Growth 2019
In her keynote speech at the Strategic Steps for Growth program graduation ceremony, BMT CEO Pamela Roach shared her own experiences and struggles with being a minority- and women-owned business owner.
Build Your Value-Adding Chain Map
To build your value-adding chain map, you need to document the boundaries, the flow of value, activities, and benefits, draw relationships, and analyze the value-adding chain.
The Value-Adding Chain
The value-adding chain is the ecosystem in which your target market segment resides. It describes the relationship between suppliers and customers all the way to the end user.
Cantaloupe Contamination Control
Our client used value-adding chain analysis to provide a grocery store chain with assurance that cantaloupes they purchased met their brand standard.
From Inefficient Supply Situation to Streamlined New Offering
Using strategic development process that integrated visioning with value-adding chain analysis, our client transformed an inefficient supply situation into a streamlined new offering.
Connect to Customers Where They Are
New product launch best practice dictates that you collect market intelligence about the customers you want to serve.
Seeking Greater Diversity
You know you need more diversity if your business is going to become the organization you want to be. We have developed a deep understanding of cultural diversity.
Growth from the Multicultural Majority
Demographics changes have transformed the U.S and revealed a big opportunity. The addressable multicultural market has expanded to include all the minorities who are now the majority.
The Business Case for Innovation
You know you can expand your market penetration with a new offering. To make it compelling, you need market insights that prove there is a clear road to success.