Posted on Sep 25, 2017 In Real Time
In February of this year, Fast Company published Why Amazon is the World’s Most Innovative Company of 2017. This was months before the announcement ...
Posted on Jul 24, 2017 In Breakthrough Briefs
The Reality A common reality when we research individual attitudes and behaviors is that what people say is not necessarily what they do. This ...
Posted on Jul 13, 2016 In Case Studies
Long-Term Perspective for Long-Term Growth Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and ...
Posted on Jun 29, 2016 In Real Time
Like so many in the U.S and abroad, we at Breakthrough were moved by the mass shooting in Orlando on June 12th. As the ...
Posted on Jun 17, 2016 In Business Growth
A Route to Innovation Design thinking has gained visibility as a route to innovative solutions. The design firm IDEO was one of the earliest ...
Posted on Jul 29, 2014 In Case Studies
The U.S. Marine Corps takes the Leap, supported by Breakthrough strategy. Part of the U.S. Marine Corps mission is to have diversity in its ...
Posted on May 01, 2013 In Breakthrough Briefs
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands. It is based on elements of the best of the Sociological Community Models. Our approach offers fresh insights into consumer connections to brands. By understanding the social dimensions of branding, the model enables us to manage the […]
Posted on Apr 25, 2013 In Case Studies
Concept Test-Based Go-to-Market Strategy Delivers Growth The following case study describes use of the Breakthrough Toolkit to develop a go-to-market strategy for a Fortune 100 company to grow their business. A small set of concepts was defined from interviews. Testing the value of these concepts would allow for upgrades before commercialization to improve marketplace success. […]
Posted on Apr 12, 2013 In Case Studies
Better Positioning for Greater Diversity The Union of Concerned Scientists (UCS) is a leading non-profit that utilizes independent scientific research, citizen support, and political advocacy to affect solutions to complex, environmentally-related problems. In looking at the changing population and the changing world, UCS recognized the need to Increase engagement with Black, Latino, and other scientists [...]