It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept to commercialization is fraught with risks.
Creating Brand Success
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.
Market Intelligence to Define New Products
To rapidly grow a key business, you need to learn more about the market you are serving. You need market intelligence.
Good Marketing & Innovation
Good marketing transforms intentions into actionable results. How is this done?
The Two Faces of Market Data Collection
By combining qualitative and quantitative data, you gain human factor insights by bridging traditional market data information sources.
Growth – It’s Imperative!
The traditional business hierarchy of business growth needs is actually a barrier to business growth. Businesses should be focusing on revenue growth, business model transformation, and brand.
Drive Toward the End User
Drive end user exploration. An end user-driven business thinks and acts differently than an asset-driven business, with a focus on the target market.
BIG: Breakthrough Insight Generation
Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future?
The Shooting in Orlando – Why It Matters
We conducted a poll to compare attitudes and perceptions of the Pulse nightclub shooting in Orlando between generational cohorts.
Signals of Perceived Value
Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to address some of the challenges their customers face.