The result of strategy mapping and execution framework is a strategy-focused organization, where there are a few vital performance drivers.
The objective of market orientation is sustainable profit growth. The market is made up of the customer, the competitor, and the value adding chain.
One client used value-adding chain analysis to transform a production process into a safe and efficient new offering.
The Breakthrough Toolkit delivers robust marketplace analysis for fact-based business decisions.
The go-to-market strategy contains all of the work that a marketing unit must do to generate growth and profits. Download our latest white paper to learn more.
We conducted a Go-to-Market planning workshop to help our client identify core competencies and who might be their market segment.
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering characteristics provided to the market.
It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept to commercialization is fraught with risks.
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.
To rapidly grow a key business, you need to learn more about the market you are serving. You need market intelligence.