Posted on May 14, 2019 In Insights
Marketing defines, develops, and delivers the entire business offering to the market. It’s the management process through which goods and services move from concept ...
Posted on May 09, 2019 In Case Studies
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
Posted on Apr 30, 2019 In Solutions
There are three aspects of the opportunity assessment—market, technical, and product. Each aspect requires tools to assess your market.
Posted on Apr 02, 2019 In Solutions
The Breakthrough Toolkit delivers robust marketplace analysis for fact-based business decisions.
Posted on Mar 27, 2019 In Insights
The go-to-market strategy contains all of the work that a marketing unit must do to generate growth and profits. Download our latest white paper ...
Posted on Mar 12, 2019 In Case Studies
We conducted a Go-to-Market planning workshop to help our client identify core competencies and who might be their market segment.
Posted on Feb 05, 2019 In Breakthrough Briefs
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering ...
Posted on Jan 28, 2019 In Solutions
It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept ...
Posted on Dec 11, 2018 In Breakthrough Briefs
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.
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