Breakthrough Marketing Technology

Breakthrough Marketing Technology is a business and strategic marketing consultancy serving clients looking to innovate and grow. We work across business sectors, leveraging a common set of unique tools, analytics, and processes to generate actionable insights, recommendations, and processes to improve business growth. Our onsite diagnostic gets to the bottom of the barriers stalling business growth.

Breakthrough Marketing Technology

Breakthrough Marketing Technology is a business and strategic marketing consultancy serving clients looking to innovate and grow. We work across business sectors, leveraging a common set of unique tools, analytics, and processes to generate actionable insights, recommendations, and processes to improve business growth. Our onsite diagnostic gets to the bottom of the barriers stalling business growth.

Small Business Owner Goes the Extra Mile to Help All Small Businesses through Goldman Sachs 10,000 Small Businesses

CEO Pamela Roach will be joining other small business owners in the Goldman Sachs 10,000 Small Business (10KSB) Virtual Capitol Hill Day on January 13, 2021.

Poll: Let’s Choose Our Future

It is now time to assess and appreciate the complexity of culture, the realization that all the parts all interrelated and that one change triggers a ripple effect. Like an organization made by many parts and people, culture is like a setting that holds a diamond – a jewel we hold dear. Schedule a time […]

Your Future History

If you write the history of what you did to get to the post pandemic future, there are many things you cannot be certain of today. You can be certain that that future will NOT be like the past.

Intelligent Decisions Today for Control Tomorrow

During this COVID-19 crisis, it’s critical that you develop a clear plan to communicate with your existing customers and those customers you are cultivating

Supporting Black Entrepreneurship with an Agile Approach

Breakthrough Marketing Technology was asked to recommend programs that will support the growth of New York City Black entrepreneurs and business owners.

Increasing Black Entrepreneurship in New York City

New York City called on Breakthrough to help them understand how to better support Black entrepreneurs in the city.

Aligning the Printer to the Market

We used our Breakthrough Toolkit to help our client determine market segments and market interest in their proposed new printer.

The Keys and Steps You Need to Market Your Business

Marketing defines, develops, and delivers the entire business offering to the market. It’s the management process through which goods and services move from concept to the customer or end user.

Using Zip Codes to Understand Potential Customers

A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.

Opportunity Assessment

There are three aspects of the opportunity assessment—market, technical, and product. Each aspect requires tools to assess your market.

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