Eliminating risk entirely is impossible. However, you can minimize risk by carefully evaluating the market drivers that introduce uncertainty into your assessment of an opportunity for marketplace success.
Breakthrough Marketing Technology
Small Business Owner Goes the Extra Mile to Help All Small Businesses through Goldman Sachs 10,000 Small Businesses
CEO Pamela Roach will be joining other small business owners in the Goldman Sachs 10,000 Small Business (10KSB) Virtual Capitol Hill Day on January 13, 2021.
Poll: Let’s Choose Our Future
It is now time to assess and appreciate the complexity of culture, the realization that all the parts all interrelated and that one change triggers a ripple effect. Like an organization made by many parts and people, culture is like a setting that holds a diamond – a jewel we hold dear. Schedule a time […]
Your Future History
If you write the history of what you did to get to the post pandemic future, there are many things you cannot be certain of today. You can be certain that that future will NOT be like the past.
Intelligent Decisions Today for Control Tomorrow
During this COVID-19 crisis, it’s critical that you develop a clear plan to communicate with your existing customers and those customers you are cultivating
Supporting Black Entrepreneurship with an Agile Approach
Breakthrough Marketing Technology was asked to recommend programs that will support the growth of New York City Black entrepreneurs and business owners.
Increasing Black Entrepreneurship in New York City
New York City called on Breakthrough to help them understand how to better support Black entrepreneurs in the city.
Aligning the Printer to the Market
We used our Breakthrough Toolkit to help our client determine market segments and market interest in their proposed new printer.
The Keys and Steps You Need to Market Your Business
Marketing defines, develops, and delivers the entire business offering to the market. It’s the management process through which goods and services move from concept to the customer or end user.
Using Zip Codes to Understand Potential Customers
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.