Posted on Mar 12, 2019 In Case Studies
We conducted a Go-to-Market planning workshop to help our client identify core competencies and who might be their market segment.
Posted on Feb 05, 2019 In Breakthrough Briefs
A primary tool of Blue Ocean is to create a strategy canvas that portrays the relative performance of the existing competitors vs. the offering ...
Posted on Jan 28, 2019 In Solutions
It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. But the road from concept ...
Posted on Dec 11, 2018 In Breakthrough Briefs
The Brand Action Model™ is a sociological construct that provides a unique perspective on consumer relationships to brands.
Posted on Dec 03, 2018 In Insights
To rapidly grow a key business, you need to learn more about the market you are serving. You need market intelligence.
Posted on Nov 26, 2018 In Insights
Good marketing transforms intentions into actionable results. How is this done?
Posted on Oct 02, 2018 In Insights
By combining qualitative and quantitative data, you gain human factor insights by bridging traditional market data information sources.
Posted on Sep 18, 2018 In Insights
The traditional business hierarchy of business growth needs is actually a barrier to business growth. Businesses should be focusing on revenue growth, business model ...
Posted on Sep 10, 2018 In Breakthrough Briefs
Drive end user exploration. An end user-driven business thinks and acts differently than an asset-driven business, with a focus on the target market.
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