CEO Pamela Roach will be joining other small business owners in the Goldman Sachs 10,000 Small Business (10KSB) Virtual Capitol Hill Day on January 13, 2021.
It is now time to assess and appreciate the complexity of culture, the realization that all the parts all interrelated and that one change triggers a ripple effect. Like an organization made by many parts and people, culture is like a setting that holds a diamond – a jewel we hold dear. Schedule a time […]
If you write the history of what you did to get to the post pandemic future, there are many things you cannot be certain of today. You can be certain that that future will NOT be like the past.
During this COVID-19 crisis, it’s critical that you develop a clear plan to communicate with your existing customers and those customers you are cultivating
Breakthrough Marketing Technology was asked to recommend programs that will support the growth of New York City Black entrepreneurs and business owners.
New York City called on Breakthrough to help them understand how to better support Black entrepreneurs in the city.
We used our Breakthrough Toolkit to help our client determine market segments and market interest in their proposed new printer.
Marketing defines, develops, and delivers the entire business offering to the market. It’s the management process through which goods and services move from concept to the customer or end user.
A new market entrant learned how to promote its new offering and where to focus its communications to reach receptive consumers.
There are three aspects of the opportunity assessment—market, technical, and product. Each aspect requires tools to assess your market.