Senior Staff

Our Senior Staff are talented business leaders with decades of experience in B2B and B2B B2C companies. As individuals, they contribute deep domain knowledge from a multitude of industries and an understanding of data acquisition and analytics used to provide advice and coaching.

Pamela J. Roach, CEO

Pamela RoachPam advises businesses on how to grow based on the insights from the customers they want to serve. With the market intelligence she provides, clients make fact-based decisions about the product, market and communications that deliver what customers will pay for. Clients looking for growth opportunities work with her to uncover the whys and interactions of key market perceptions and purchase considerations that define profitable innovations.

Clients benefit from Pam’s experience delivering top- and bottom-line growth for Fortune 100 business segments. Her broad strategy, marketing and sales experience includes business leadership and the successful launch of newly patented products and brands in the specialty chemicals, intimate apparel, home accents, industrial materials and B2B materials.

Prior to co-founding Breakthrough Marketing Technology, LLC, Pam held business leadership, sales and marketing roles at Honeywell International, AlliedSignal and West Point Pepperell. Pam has managed global marketing organizations, multi-million dollar advertising budgets and led the deployment of global communication campaigns as well as successful e-business strategies. Pam is a board officer of Hunter College High School Alumni Association and the Exam School Partnership Initiative. For many years, she has interviewed undergrad prospects for Harvard University.

Education
AB, Harvard University
MBA, Columbia University Business School

Previous Employment
WestPoint Pepperell Griffon Allied Signal Honeywell

 

 

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Elaine J. Harris, President

Elaine J. Harris

Elaine thoughtfully leverages her corporate marketing experience in product and market development, strategic planning, marketing research, and brand management to help clients achieve critical business objectives. She is a creative problem solver, working with Fortune 500 companies, non-profits, agencies, and academic clients.

As Director in the Corporate Marketing group at Honeywell, Elaine developed and implemented an advanced marketing certification program for mid- and senior-level managers with the Kellogg School of Management. She also teamed with internal and external resources to create and teach the company’s first Lean Six Sigma curriculum designed for business teams to optimize the company’s growth process.

Elaine’s corporate background includes a variety of senior level marketing, research and consulting positions at DuPont. Projects included new product development in Japan and Italy, evaluating new business models in Brazil, and identifying societal trends and their impact on corporate systems.

In addition to working with the firm’s corporate clients, Elaine is growing a practice to address the challenge of increasing the number of underrepresented minorities in STEM graduate programs. Academic clients obtain strategies and tactics using an approach that includes qualitative and quantitative methods to examine admissions practices, brand perceptions, communications effectiveness, and the desired outcomes of the educational experience.

Elaine has served on the Advisory Board of the Stanford Graduate School of Business. She is also a board member of the Black Alumni of MIT and a Stanford Associate an honor given to less than 1% of alumni based on service to the university.

Education
BS, Chemical Engineering, Massachusetts Institute of Technology
MBA, Stanford Graduate School of Business

Previous Employment
DuPont Allied Signal Honeywell

 

 

 

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Ronald E. Sullivan, Senior Partner

Ronald E. SullivanRons experience as the Director of Corporate Business and Marketing Consulting in the DuPont Company positions him as an invaluable resource at the frontline of market research. He is skilled at leading executive level initiatives while coordinating and communicating relevant targets across all aspects of your businesses.

Ron has worked with clients on innovation, new product development processes, strategy, building new business models, channels and distribution, and pricing optimization. Ron has been a long time member of the Marketing Sciences Institute and the Institute for the Study of Business Markets. Additionally, Ron has experience in the apparel industry (from consumers to fiber producers), home furnishings consumer market tests, cookware, life sciences/bio-Pharma, and the snack food category (McDonald’s and Eagle Snacks).

Education
BS, Chemical Engineering, Rose Hulman Institute

Previous Employment
DuPont

 

 

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Larry E. Glover, Partner

Larry GloverLarry Glover is a senior executive and business manager with expertise in brand marketing, strategic planning and advertising. He is a former Fortune 100 marketing manager with a proven track record for building businesses and brands. He has also worked as a senior advertising executive and has extensive experience in national, regional, general market, and multicultural consumer marketing.

Larry began his career with the Procter & Gamble Company in product management, where he was involved in the national expansion of major household products. He subsequently joined The Coca-Cola Company Foods Division as a Brand Development Manager and Marketing Manager where he developed and launched the first US introduction of aseptic packaging (Hi-C Drink Box), the most successful new product introduction in the division’s history.

Larry is a past member of The Board of Directors of the American Marketing Association and Chairman and Founder of its Ethnic Marketing Leadership Council. He has also been an executive advisor of the National Association of Market Developers. Mr. Glover was elected in 2004 as one of America’s Outstanding Professionals.

Education
BA, Business Management, Hampton University
MBA, University of Southern California


Consultants

Leon A. Fraser, Consultant

Leon FraserLeon excels in both strategy and execution in B2B and B2C environments. He has expertise in and a passion for services industries that produce or deliver content, such as publishing, higher education, and telecommunications.

In his work as a lecturer at Rutgers University, he’s taught MBA and BS students to become effective business leaders through courses on leadership, management, strategy, and consulting. He co-taught courses on doing businesses in China and Southeast Asia, in Beijing, Shanghai, Hong Kong, Malaysia, and Singapore.

He has been the recipient of multiple teaching awards, including “Best Management & Global Business Professor” Award and “Most Knowledgeable Management & Global Business Professor” Award. For two consecutive years, his marketing efforts resulted in over $100,000 in grants from corporate donors for the business school’s Scholars Training and Enrichment Program.

Education
BA, Government, Harvard University
MBA, The Wharton School, University of Pennsylvania

Previous Employment
Rutgers Business School SpencerVerizon

 

 


Glenn B. Lang, Consultant

Glenn LangGlenn Lang’s career is one of successful, creative, and progressive leadership in higher education and senior policy-level government. He has developed innovative programs that increased higher education student and faculty diversity and retention; increased educational opportunities for first-generation, low-income and underrepresented minority students; and addressed new program development, as well as institutional accreditation.

Glenn has senior-level experience in policy formulation, evaluation, strategic planning, partnership building and finding creative solutions in demanding, highly political, results-oriented environments.

In his role as Assistant Secretary of Higher Education in New Jersey, he served as the chief academic affairs officer in the Office of the Secretary of Higher Education and oversaw institutional licensure and exceeding mission reviews, managed relations with regional and federal accreditation bodies that included Middle States. Additionally, Glenn represented the agency on the academic issues and transfer articulation committees of the NJ Presidents’ Council, the Higher Education Student Assistance Authority and the Educational Facilities Authority. When it came to statewide student programs, the scope of his oversight included the Educational Opportunity Fund (EOF), Minority Academic Careers Programs, the NJ State GEAR UP project, and Federal College Access Challenge Grants with annual budgets exceeding $50 million.

Education
BS, Bloomsburg State College
MS, University of Scranton
EdD, Executive Leadership Program, Fordham University


Ashley E. Woods, Consultant

Ashley WoodsAshley leverages her knowledge of and experience with web design and social media to design, manage, and update client websites, and to help clients manage the use of social media as a marketing tool. She also helps clients analyze data gathered through social media channels to understand the effects of social media on brand image.

 

 

Education
BA, Psychology, Mount Holyoke College

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Associates

Julie A. Bayley, Marketing Communications & Media A strategic communications professional, Julie brings a panoply of skills to all client engagements. Her media work includes both agencies and corporations. A gifted qualtiative researcher, she has delivered compelling insights for Elizabeth Arden, Rocawear, Luster Brands, and others. Julie spent 6 years as Media Director, McCann Erickson in Australia and has worked on projects in Japan and Kuala Lumpur.

Maureen Ennis-Coleman, Leadership & Collaboration Maureen is a dynamic change leader with significant accomplishments in business transformation. She leverages a unique blend of competencies spanning strategic planning, human resources, technology and leadership. Working with leaders across different sectors and industries, she uses a collaborative approach to build agile, lean, and collaborative organizations.

James Johnson-Piett, Community Digital Experience Marketing James’s work focuses on strengthening small businesses operating in underserved communities through market intelligence, technical assistance, and access to capital. He has served as a program manager for The Food Trust’s Fresh Food Financing Initiative – a $120M public-private loan fund providing capital to developers and supermarket operators locating in underserved markets throughout Pennsylvania.

Sabine Chmielewski, Strategic Marketing Communications & Product Launch Facilitator Sabine supports businesses in strategic marketing communication and in leadership development for women and minorities. Her marketing communication approach is based on a solid marketing assessment of the respective business. Her experience is based on more than 20 years in marketing communications for multinationals and the successful market launch of new products, particularly in the chemical business.

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