Our Senior Staff are talented business leaders with decades of experience in B2B and B2B B2C companies. As individuals, they contribute deep domain knowledge from a multitude of industries and an understanding of data acquisition and analytics used to provide advice and coaching.
Pamela J. Roach, CEO
Pam advises businesses on how to grow based on the insights from the customers they want to serve. With the market intelligence she provides, clients make fact-based decisions about the product, market and communications that deliver what customers will pay for. Clients looking for growth opportunities work with her to uncover the whys and interactions of key market perceptions and purchase considerations that define profitable innovations.
Clients benefit from Pam’s experience delivering top- and bottom-line growth for Fortune 100 business segments. Her broad strategy, marketing and sales experience includes business leadership and the successful launch of newly patented products and brands in the specialty chemicals, intimate apparel, home accents, industrial materials and B2B materials.
Prior to co-founding Breakthrough Marketing Technology, LLC, Pam held business leadership, sales and marketing roles at Honeywell International, AlliedSignal and West Point Pepperell. Pam has managed global marketing organizations, multi-million dollar advertising budgets and led the deployment of global communication campaigns as well as successful e-business strategies. Pam is a board officer of Hunter College High School Alumni Association and the Exam School Partnership Initiative. For many years, she has interviewed undergrad prospects for Harvard University.
AB, Harvard University
MBA, Columbia University Business School
Ronald E. Sullivan, Senior Partner
Ron’s experience as the Director of Corporate Business and Marketing Consulting in the DuPont Company positions him as an invaluable resource at the frontline of market research. He is skilled at leading executive level initiatives while coordinating and communicating relevant targets across all aspects of your businesses.
Ron has worked with clients on innovation, new product development processes, strategy, building new business models, channels and distribution, and pricing optimization. Ron has a broad base of industry experience primarily in the B2B world ranging from apparel, automotive aerospace, construction, to consumer products. He has a deep background in advanced materials such as chemicals, polymers, nonwovens, and composites. He is especially experienced in addressing issues and opportunities across the value adding chain from consumer back to raw materials.
BS, Chemical Engineering, Rose Hulman Institute
Larry E. Glover, Partner
Larry Glover is a senior executive and business manager with expertise in brand marketing, strategic planning and advertising. He is a former Fortune 100 marketing manager with a proven track record for building businesses and brands. He has also worked as a senior advertising executive and has extensive experience in national, regional, general market, and multicultural consumer marketing.
Larry began his career with the Procter & Gamble Company in product management, where he was involved in the national expansion of major household products. He subsequently joined The Coca-Cola Company Foods Division as a Brand Development Manager and Marketing Manager where he developed and launched the first US introduction of aseptic packaging (Hi-C Drink Box), the most successful new product introduction in the division’s history.
Larry is a past member of The Board of Directors of the American Marketing Association and Chairman and Founder of its Ethnic Marketing Leadership Council. He has also been an executive advisor of the National Association of Market Developers. Mr. Glover was elected in 2004 as one of America’s Outstanding Professionals.
BA, Business Management, Hampton University
MBA, University of Southern California
Leon A. Fraser, Consultant
Leon excels in both strategy and execution in B2B and B2C environments. He has expertise in and a passion for services industries that produce or deliver content, such as publishing, higher education, and telecommunications.
In his work as a lecturer at Rutgers University, he’s taught MBA and BS students to become effective business leaders through courses on leadership, management, strategy, and consulting. He co-taught courses on doing businesses in China and Southeast Asia, in Beijing, Shanghai, Hong Kong, Malaysia, and Singapore.
He has been the recipient of multiple teaching awards, including “Best Management & Global Business Professor” Award and “Most Knowledgeable Management & Global Business Professor” Award. For two consecutive years, his marketing efforts resulted in over $100,000 in grants from corporate donors for the business school’s Scholars Training and Enrichment Program.
BA, Government, Harvard University
MBA, The Wharton School, University of Pennsylvania
Glenn B. Lang, Consultant
Glenn Lang’s career is one of successful, creative, and progressive leadership in higher education and senior policy-level government. He has developed innovative programs that increased higher education student and faculty diversity and retention; increased educational opportunities for first-generation, low-income and underrepresented minority students; and addressed new program development, as well as institutional accreditation.
Glenn has senior-level experience in policy formulation, evaluation, strategic planning, partnership building and finding creative solutions in demanding, highly political, results-oriented environments.
In his role as Assistant Secretary of Higher Education in New Jersey, he served as the chief academic affairs officer in the Office of the Secretary of Higher Education and oversaw institutional licensure and exceeding mission reviews, managed relations with regional and federal accreditation bodies that included Middle States. Additionally, Glenn represented the agency on the academic issues and transfer articulation committees of the NJ Presidents’ Council, the Higher Education Student Assistance Authority and the Educational Facilities Authority. When it came to statewide student programs, the scope of his oversight included the Educational Opportunity Fund (EOF), Minority Academic Careers Programs, the NJ State GEAR UP project, and Federal College Access Challenge Grants with annual budgets exceeding $50 million.
BS, Bloomsburg State College
MS, University of Scranton
EdD, Executive Leadership Program, Fordham University
Ashley E. Woods, Consultant
Ashley leverages her knowledge of and experience with web design and social media to design, manage, and update client websites, and to help clients manage the use of social media as a marketing tool. She also helps clients analyze data gathered through social media channels to understand the effects of social media on brand image.
BA, Psychology, Mount Holyoke College
Julie A. Bayley, Marketing Communications & Media A strategic communications professional, Julie brings a panoply of skills to all client engagements. Her media work includes both agencies and corporations. A gifted qualtiative researcher, she has delivered compelling insights for Elizabeth Arden, Rocawear, Luster Brands, and others. Julie spent 6 years as Media Director, McCann Erickson in Australia and has worked on projects in Japan and Kuala Lumpur.
Maureen Ennis-Coleman, Leadership & Collaboration Maureen is a dynamic change leader with significant accomplishments in business transformation. She leverages a unique blend of competencies spanning strategic planning, human resources, technology and leadership. Working with leaders across different sectors and industries, she uses a collaborative approach to build agile, lean, and collaborative organizations.
James Johnson-Piett, Community Digital Experience Marketing James’s work focuses on strengthening small businesses operating in underserved communities through market intelligence, technical assistance, and access to capital. He has served as a program manager for The Food Trust’s Fresh Food Financing Initiative – a $120M public-private loan fund providing capital to developers and supermarket operators locating in underserved markets throughout Pennsylvania.
Sabine Chmielewski, Strategic Marketing Communications & Product Launch Facilitator Sabine supports businesses in strategic marketing communication and in leadership development for women and minorities. Her marketing communication approach is based on a solid marketing assessment of the respective business. Her experience is based on more than 20 years in marketing communications for multinationals and the successful market launch of new products, particularly in the chemical business.