Market Space Investigation
What is Market Space Investigation?
Market Space Investigation is a high level assessment of multiple markets that provides a process and factual basis for developing and evaluating new concepts. It satisfies the need to understand the current market landscape and whether customers find your concept for a new product or new service attractive. MSI enables your business team to
- Uncover the factors that would cause a market to have interest in your concept
- Identify information you would want to include in a quantitative concept test, using analytics to determine pricing and positioning
What Does It Deliver?
Market Space Investigation delivers
- An opportunity matrix to prioritize markets based on demand for your new business development concept
- Insights into the markets under consideration, including in kind and not in kind competition
- Marketplace vernacular to improve communication of your concept’s benefits
- A qualitative assessment ready for quantitative validation