Market Space Investigation

What is Market Space Investigation?

Market Space Investigation is a high level assessment of multiple markets that provides a process and factual basis for developing and evaluating new concepts. It satisfies the need to understand the current market landscape and whether customers find your concept for a new product or new service attractive. MSI enables your business team to

  • Uncover the factors that would cause a market to have interest in your concept
  • Identify information you would want to include in a quantitative concept test, using analytics to determine pricing and positioning

What Does It Deliver?

Market Space Investigation delivers

  • An opportunity matrix to prioritize markets based on demand for your new business development concept
  • Insights into the markets under consideration, including in kind and not in kind competition
  • Marketplace vernacular to improve communication of your concept’s benefits
  • A qualitative assessment ready for quantitative validation
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