Market Driven Innovation (MDI) is designing, managing, and implementing your innovation process around the needs and wants you capture from your key markets. It begins with a business oriented toward targeted markets. These markets define strategy, which informs resource allocations–especially those resources dedicated to the innovation process. Read more.
During business team meetings aimed at improving growth and earnings, how often have you heard someone suggest doing a market research study? Market Analytics is more than market research; it is causal and answers the questions
- What do we need to do to gain more business and higher prices?
- How will the market react if we do this?
We often take a direct approach and ask business teams, “Why can’t you grow?” Their answers tend to fall into three categories: Leadership Mindset; Organizational Skillset; and Operational Toolset. In this article, we share some real-world examples of how these three “sets” affect business growth. Read more
Read our Breakthrough Briefs and learn more about how we have worked with clients.