Take AIM at the Total Market

The New Total Market

The Breakthrough Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural market reality – the new total market. The focus is on outcomes, motivators, and attitudes driving preference and purchase behavior.

To View the Prezi:

  • Windows and Mac OS: Click the “Start Prezi” button above
  • iPad & iPhone: The free Prezi app is required to view Prezi on iOS. Click the “Start Prezi” button and you will be redirected to the App Store.
  • Android & Windows Phone: Currently, Prezi is not available on Android or Windows Phone. Please download the PDF alternative.
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