Using VOC to Increase Revenue

One Client’s Happily Ever After Justin Doyle, Content Marketing Manager at Xerox, was part of the original Xerox team that used Voice of the Customer to deliver bottom line results in Xerox’s K-12 […]

A Leap in Multicultural Marketing

The U.S. Marine Corps takes the Leap, supported by Breakthrough strategy. Part of the U.S. Marine Corps mission is to have diversity in its ranks that matches that of the population. The opportunity […]

Value Proposition & Positioning

The Kent State University Center for Corporate and Professional Development Certificate in Marketing and Innovation Program Value Propostition & Positioning Class A strong and profitable value proposition creates the link between customer value […]

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