Be Intelligent About Market Intelligence

A Disciplined Approach to Marketing Fact-based market intelligence can provide a more disciplined approach to doing the work of marketing. This approach more effectively incorporates solid decision-making and the use of tools designed specifically for marketers to process information. These tools include Opportunity Analyzer: Enables quality decisions as to what markets to pursue Rapid Market […]

Rapid Market Assessment

A major benefit from this work is that we utilized both marketing and technical people on these projects; now, they not only talk to each other, but also speak the same language. VP, Major Materials Company Declining Market Opportunities A multi-product Fortune 500 company became our client after several years of growth selling into the […]