4 Steps to Pricing to Value

Pricing to Value You may not be achieving the optimal price for your products, given your business objectives, competitive environment, and the value your customers have for your brands, products, and services. Pricing to Value Workshop We provide your business with a framework and hands-on support to develop a pricing strategy to Define the best […]

Value-Based Pricing

Value-Based Pricing – How much of the value that you create do you keep and how much does you customer capture? Do you effectively price your offerings in both your existing business value propositions and new offering development process? The Kent State University Center for Corporate and Professional Development Certificate in Marketing and Innovation Program […]