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Breakthrough Insights
Marketing & Technical in a Three-Legged Race
Posted on Jul 25, 2018 In Breakthrough Insights, Case Studies

Marketing & Technical in a Three-Legged Race

The Absence of Technical People in Customer Experience Why aren’t technical people more involved in customer experience activities? We often hear of silos preventing technical ...
by Ron Sullivan, Sr. Partner
Breakthrough Briefs
What People Do vs. What People Say
Posted on Jul 24, 2017 In Breakthrough Briefs

What People Do vs. What People Say

The Reality A common reality when we research individual attitudes and behaviors is that what people say is not necessarily what they do. This ...
by Elaine Harris, President
Classes & Events
How to Be a Wise Consumer of Marketing Research
Posted on May 28, 2013 In Classes & Events

How to Be a Wise Consumer of Marketing Research

Are You a Wise Consumer? An educated consumer is our best customer. That is the tagline of a retailer that targets customers who know ...
by Pamela Roach, CEO

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