What People Do vs. What People Say

The Reality A common reality when we research individual attitudes and behaviors is that what people say is not necessarily what they do. This often happens when the subject is connected to social […]

How to Be a Wise Consumer of Marketing Research

Are You a Wise Consumer? ?An educated consumer is our best customer.? That is the tagline of a retailer that targets customers who know value ? the thing that delivers the shopping outcomes […]

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