Brand Attributes Perception

Determining the Best Positioning A leading global printer manufacturer technology company, concerned about slowing growth, commissioned Breakthrough Marketing Technology to conduct a brand attribute perception study to help them determine the best positioning for an integrated communications campaign in support of a major growth initiative. Brand Attributes Perception Tools: Breakthrough ToolkitTM Approach: Analysis and Innovation […]

Recharging Stalled Growth

“My leadership team took ownership and the organization responded in kind. One key change sticks out: We beat down both the functional and business unit silos, and the organization is excited about the new us.” VP, High Performance Electrics company Stalling a Decline Our client’s business had been in decline for the past two years, […]