Amazon: Innovation in the Food Business

In February of this year, Fast Company published Why Amazon is the World’s Most Innovative Company of 2017. This was months before the announcement of their $13.7 billion acquisition of Whole Foods. If […]

BIG: Breakthrough Insight Generation

Long-Term Perspective for Long-Term Growth Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future? You start with […]

Signals of Perceived Value

A Sound Integration Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to […]

Hybrid VOC for New Product Innovations

New Product Innovations Our client developed an innovative product concept for the healthcare industry. The product itself is a major upgrade from the current competitive set. However, the way it is used to […]

Business Development & Innovation Certificate Program

Make more money by knowing your market better! In the HBR article Blue Ocean Strategy, W. Chen Kim and Renée Mauborgne reported on the results of 108 business launches. 14% invested in creating […]

Growth or Stagnation – Innovation is the Answer

The Keys to Growth It’s not news that innovation and new product offerings are the keys to growth for the most successful companies. However, the road from concept to commercialization is fraught with […]

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