Signals of Perceived Value

A Sound Integration Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to […]

Brand Attributes Perception

Determining the Best Positioning A leading global printer manufacturer technology company, concerned about slowing growth, commissioned Breakthrough Marketing Technology to conduct a brand attribute perception study to help them determine the best positioning […]

Blue Ocean Strategy and the Breakthrough Toolkit

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim & Renee Mauborgne Blue Oceans are defined by creating new market space in existing markets and […]

Value Proposition in a Box?

Concept Test-Based Go-to-Market Strategy Delivers Growth The following case study describes use of the Breakthrough Toolkit to develop a go-to-market strategy for a Fortune 100 company to grow their business. A small set […]

Multicultural Positioning

Better Positioning for Greater Diversity The Union of Concerned Scientists (UCS) is a leading non-profit that utilizes independent scientific research, citizen support, and political advocacy to affect solutions to complex, environmentally-related problems. In […]

Building the Business Case for a New Product Launch

Market Value for a New Product? Is there value for a new commercial protective garment in clean rooms? Our client needed to determine the value the market had for a new, more comfortable […]

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