Operationalizing Pricing

Identify the optimum price for your products today. Manage pricing policy for the long-term health of your business. Seeking the “Optimum Price” The expected goal of pricing policy is to maximize long-term earnings. […]

Signals of Perceived Value

A Sound Integration Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to […]

Multicultural Positioning

Better Positioning for Greater Diversity The Union of Concerned Scientists (UCS) is a leading non-profit that utilizes independent scientific research, citizen support, and political advocacy to affect solutions to complex, environmentally-related problems. In […]

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