Recharging Stalled Growth

“My leadership team took ownership and the organization responded in kind. One key change sticks out: We beat down both the functional and business unit silos, and the organization is excited about the new us.” VP, High Performance Electrics company Stalling a Decline Our client’s business had been in decline for the past two years, […]

Value Proposition in a Box?

Concept Test-Based Go-to-Market Strategy Delivers Growth The following case study describes use of the Breakthrough Toolkit to develop a go-to-market strategy for a Fortune 100 company to grow their business. A small set of concepts was defined from interviews. Testing the value of these concepts would allow for upgrades before commercialization to improve marketplace success. […]

Multicultural Positioning

Better Positioning for Greater Diversity The Union of Concerned Scientists (UCS) is a leading non-profit that utilizes independent scientific research, citizen support, and political advocacy to affect solutions to complex, environmentally-related problems. In looking at the changing population and the changing world, UCS recognized the need to Increase engagement with Black, Latino, and other scientists [...]
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