BIG: Breakthrough Insight Generation

Long-Term Perspective for Long-Term Growth Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future? You start with […]

Signals of Perceived Value

A Sound Integration Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to […]

Using VOC to Increase Revenue

One Client’s Happily Ever After Justin Doyle, Content Marketing Manager at Xerox, was part of the original Xerox team that used Voice of the Customer to deliver bottom line results in Xerox’s K-12 […]

Brand Attributes Perception

Determining the Best Positioning A leading global printer manufacturer technology company, concerned about slowing growth, commissioned Breakthrough Marketing Technology to conduct a brand attribute perception study to help them determine the best positioning […]

Rapid Market Assessment

?A major benefit from this work is that we utilized both marketing and technical people on these projects; now, they not only talk to each other, but also speak the same language.? VP, […]

Hybrid VOC for New Product Innovations

New Product Innovations Our client developed an innovative product concept for the healthcare industry. The product itself is a major upgrade from the current competitive set. However, the way it is used to […]

A Leap in Multicultural Marketing

The U.S. Marine Corps takes the Leap, supported by Breakthrough strategy. Part of the U.S. Marine Corps mission is to have diversity in its ranks that matches that of the population. The opportunity […]

Recharging Stalled Growth

“My leadership team took ownership and the organization responded in kind. One key change sticks out: We beat down both the functional and business unit silos, and the organization is excited about the […]

Integration of Education, Technology & Marketing

Kent State University’s mission is to be known as the “premiere research university that provides experience for life.” The university sought to increase the intimacy of its relationships with alumni, faculty, and students. […]

Value Proposition in a Box?

Concept Test-Based Go-to-Market Strategy Delivers Growth The following case study describes use of the Breakthrough Toolkit to develop a go-to-market strategy for a Fortune 100 company to grow their business. A small set […]

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