Take AIM at the Total Market

The New Total Market The Breakthrough Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural market reality – the new total market. The focus is on outcomes, motivators, and attitudes driving preference and purchase behavior. To View the Prezi: Windows and Mac OS: Click the “Start Prezi” button […]

Operational Toolset

The Growth Glue that Brings It All Together The last in a series of four articles on key factors in business growth. So far, we have discussed Leadership Mindset and Organization Skillset. They are interdependent. An effective Leadership Mindset uncovers weaknesses in the Organizational Skillset by staying engaged and asking all the right questions. Often, […]

Are You Asking Yourself, “Why Can’t We Grow Our Business?”

The first in a series of four articles on key factors in business growth. We often take a direct approach and ask business teams, “Why can’t you grow?” Their answers tend to fall into 3 categories: Leadership Mindset Leadership engagement in growth initiatives Assignment of resources Organizational alignment with growth initiatives Organizational Skillset Knowledge of […]

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