Rapid Market Assessment

A major benefit from this work is that we utilized both marketing and technical people on these projects; now, they not only talk to each other, but also speak the same language. VP, Major Materials Company Declining Market Opportunities A multi-product Fortune 500 company became our client after several years of growth selling into the […]

Hybrid VOC for New Product Innovations

New Product Innovations Our client developed an innovative product concept for the healthcare industry. The product itself is a major upgrade from the current competitive set. However, the way it is used to achieve better patient outcomes is the key to what makes it truly innovative. If accepted by the industry, our client will generate […]

Recharging Stalled Growth

“My leadership team took ownership and the organization responded in kind. One key change sticks out: We beat down both the functional and business unit silos, and the organization is excited about the new us.” VP, High Performance Electrics company Stalling a Decline Our client’s business had been in decline for the past two years, […]

Operational Toolset

The Growth Glue that Brings It All Together The last in a series of four articles on key factors in business growth. So far, we have discussed Leadership Mindset and Organization Skillset. They are interdependent. An effective Leadership Mindset uncovers weaknesses in the Organizational Skillset by staying engaged and asking all the right questions. Often, […]