Are You Asking Yourself, “Why Can’t We Grow Our Business?”

The first in a series of four articles on key factors in business growth. We often take a direct approach and ask business teams, “Why can’t you grow?” Their answers tend to fall into 3 categories: Leadership Mindset Leadership engagement in growth initiatives Assignment of resources Organizational alignment with growth initiatives Organizational Skillset Knowledge of […]

Value-Based Pricing

Value-Based Pricing – How much of the value that you create do you keep and how much does you customer capture? Do you effectively price your offerings in both your existing business value propositions and new offering development process? The Kent State University Center for Corporate and Professional Development Certificate in Marketing and Innovation Program […]

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