Really Simple Decision-Making

Everybody is talking Market Analytics today as if it is a new invention – the “Daughter of Big Data.” To us, Market Analytics is simply what we do and have been doing for years, versus traditional market research. It makes your decisions easier, faster, and better. We define Market Analytics as actionable business insights. It […]

Take AIM at the Total Market

The New Total Market The Breakthrough Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural market reality – the new total market. The focus is on outcomes, motivators, and attitudes driving preference and purchase behavior. To View the Prezi: Windows and Mac OS: Click the “Start Prezi” button […]

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