Signals of Perceived Value

A Sound Integration Our client wanted to test a potential new product that would offer their customers a single platform to process and distribute both audio and video signals. The client hoped to […]

Using VOC to Increase Revenue

One Client’s Happily Ever After Justin Doyle, Content Marketing Manager at Xerox, was part of the original Xerox team that used Voice of the Customer to deliver bottom line results in Xerox’s K-12 […]

Really Simple Decision-Making

Everybody is talking Market Analytics today as if it is a new invention – the “Daughter of Big Data.” To us, Market Analytics is simply what we do and have been doing for […]

Must Grow My Business

“I inherited a strategic business unit that sells high performance materials, only to find that our growth had stalled badly. Breakthrough helped me return the business to its historical growth rates of ~5% […]

Take AIM at the Total Market

The New Total Market The Breakthrough Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural market reality – the new total market. The focus is on […]

The Innovation Process & New Offering Generation

Increase Your Likelihood of Success The design, management, and implementation of your innovation process should be based upon the needs and wants of your key markets. The multifunctional team approach taught in this […]


Many companies are challenged by segmentation and don’t do it well. Segmentation can enable you to identify and focus your resources on the customer groups who each have different values for your offering. […]

How to Be a Wise Consumer of Marketing Research

Are You a Wise Consumer? ?An educated consumer is our best customer.? That is the tagline of a retailer that targets customers who know value ? the thing that delivers the shopping outcomes […]

Value Proposition & Positioning

The Kent State University Center for Corporate and Professional Development Certificate in Marketing and Innovation Program Value Propostition & Positioning Class A strong and profitable value proposition creates the link between customer value […]

Business Development & Innovation Certificate Program

Make more money by knowing your market better! In the HBR article Blue Ocean Strategy, W. Chen Kim and RenĂ©e Mauborgne reported on the results of 108 business launches. 14% invested in creating […]

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