Insights Blog

Brand Attributes Perception

Determining the Best Positioning A leading global printer manufacturer technology company, concerned about slowing growth, commissioned Breakthrough Marketing Technology to conduct a brand attribute perception study to help them determine the best positioning for an integrated communications campaign in support of a major growth initiative. Brand Attributes Perception Tools: Breakthrough ToolkitTM Approach: Analysis and Innovation […]

Be Intelligent About Market Intelligence

A Disciplined Approach to Marketing Fact-based market intelligence can provide a more disciplined approach to doing the work of marketing. This approach more effectively incorporates solid decision-making and the use of tools designed specifically for marketers to process information. These tools include Opportunity Analyzer: Enables quality decisions as to what markets to pursue Rapid Market […]

Rapid Market Assessment

A major benefit from this work is that we utilized both marketing and technical people on these projects; now, they not only talk to each other, but also speak the same language. VP, Major Materials Company Declining Market Opportunities A multi-product Fortune 500 company became our client after several years of growth selling into the […]

Hybrid VOC for New Product Innovations

New Product Innovations Our client developed an innovative product concept for the healthcare industry. The product itself is a major upgrade from the current competitive set. However, the way it is used to achieve better patient outcomes is the key to what makes it truly innovative. If accepted by the industry, our client will generate […]

Take AIM at the Total Market

The New Total Market The Breakthrough Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural market reality – the new total market. The focus is on outcomes, motivators, and attitudes driving preference and purchase behavior. To View the Prezi: Windows and Mac OS: Click the “Start Prezi” button […]