Insights Blog

Hybrid VOC for New Product Innovations

New Product Innovations Our client developed an innovative product concept for the healthcare industry. The product itself is a major upgrade from the current competitive set. However, the way it is used to achieve better patient outcomes is the key to what makes it truly innovative. If accepted by the industry, our client will generate […]

Take AIM at the Total Market

The New Total Market The Breakthrough Addressable, Inclusive Market (AIM) approach aligns consumer marketing with the growth opportunities of the new multicultural market reality – the new total market. The focus is on outcomes, motivators, and attitudes driving preference and purchase behavior. To View the Prezi: Windows and Mac OS: Click the “Start Prezi” button […]

A Leap in Multicultural Marketing

The U.S. Marine Corps takes the Leap, supported by Breakthrough strategy. Part of the U.S. Marine Corps mission is to have diversity in its ranks that matches that of the population. The opportunity was to develop communications that were relevant and compelling to diverse audiences, while being consistent with the overall marketing and communications strategy. […]

Recharging Stalled Growth

“My leadership team took ownership and the organization responded in kind. One key change sticks out: We beat down both the functional and business unit silos, and the organization is excited about the new us.” VP, High Performance Electrics company Stalling a Decline Our client’s business had been in decline for the past two years, […]

Operational Toolset

The Growth Glue that Brings It All Together The last in a series of four articles on key factors in business growth. So far, we have discussed Leadership Mindset and Organization Skillset. They are interdependent. An effective Leadership Mindset uncovers weaknesses in the Organizational Skillset by staying engaged and asking all the right questions. Often, […]