Using VOC to Increase Revenue

One Client’s Happily Ever After Justin Doyle, Content Marketing Manager at Xerox, was part of the original Xerox team that used Voice of the Customer to deliver bottom line results in Xerox’s K-12 […]

4 Steps to Pricing to Value

Pricing to Value You may not be achieving the optimal price for your products, given your business objectives, competitive environment, and the value your customers have for your brands, products, and services. Pricing […]

Price to Value

Do you value “price to value?” Better yet, do you even know the value of your Value Proposition? Price to Value Components There are three main common pricing strategies: Cost based: setting a […]

Operationalizing Pricing

Identify the optimum price for your products today. Manage pricing policy for the long-term health of your business. Seeking the “Optimum Price” The expected goal of pricing policy is to maximize long-term earnings. […]

BIG: Breakthrough Insight Generation

Long-Term Perspective for Long-Term Growth Long-term growth requires a long-term perspective. How do you get the right level of insight about the industry and your best opportunities for the future? You start with […]

The Shooting in Orlando – Why It Matters

Like so many in the U.S and abroad, we at Breakthrough were moved by the mass shooting in Orlando on June 12th. As the news cycles continue with more details about the shooter, […]

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