Breaking Insights Archives

At Breakthrough, one of the things we do everyday is share information. It may trigger an insight to integrate into future work or be additive to the work of our clients. Breaking Insights is a collection of some of what we’ve considered lately. We’re sharing it with you, our fellow thought leaders. Browse through our past newsletters below.


Issue #1: What People Say vs. What People Do

A common reality when we research individual attitudes and behaviors is that what people say is not necessarily what they do. Learn what’s behind your customers’ interests and motivations – what they really value, the outcomes they want to achieve, what they will pay a premium for, and how they prioritize benefits within their selection process. Read more.

Issue #2: Accelerate Your Business

Accelerated New Business Development is very different from the traditional New Product Development process, and is an approach to overcome the barriers presented by the traditional processes. What is the key differentiator? Once a project is commissioned, it moves without disruption into commercialization. Read more.

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